- Girls
- Young from the age 16-25
- Like electro pop music
- Mixed ethnicity
- Students with possible part time jobs
- They like to go clubs, concerts, see friends & love music
- Like magazines like Kerrang and Rock sound
- Get public transport
- Always have their phone and ipod with them
- Androgynous & retro clothing
- Buy clothes from thrift stores, Camden & online
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