Question 3

Also we did use youtube and google to help us research i would not call these the most important technologies but we did use them.

in youtube and Google we search, the artists name or the album we looked for the most rated highest rated and related videos.

Question 4

Most of our feedback was positive but there was a few odd negative feedback. From this we have learnt how to improve on it. 

After the cinema viewing we interviewed some people and they said that they enjoyed it but there was few thing that wasn't clear. Also when we did the class review the same comment from the cinema viewings came up.

One comment that kept coming up was that the story wasn't clear. 

Also we should of had some more shot on the artist, because we only really had one shot of the artist in the studio.

We could of worked a bit more on our editing because there are some shots were the lighting changes all of a sudden. 

Most of our viewers liked the locations and liked it when it went from day to night.

I think overall the music video was good but could of been better, if we improve on it by using the comments and feedback I think that the video will be a great success.

Question 2

In what ways does your media product use, develop or challenge forms and conventions of real media products?

When researching through music videos and looking for good song choices we came across several artists and songs we could do which were,

La Roux -In for the kill,

A artist called Y Dot Rane Kid a group members friend,





And finally coldplay was chosen after viewing different versions of the video,

Finally we chose Cold play - viva la vida. The reason we used this song is because everyone in our group agreed and had rough ideas for the music video. 

We were inspired by this group because the lyrics had a meaning and we could link the story and the video together.

The editing through out the official video is amazing the colours, the use of the different shades of red and the use of black. It is creative in its own way. 

Shots from coldplays official video.

Challenging the conventions of Coldplay’s genre would be really hard as it has well known features. For example Guitars, Piano etc... But we decided to make the story about a young girl who has lost everything she has and is turning to religion for help. It is similar to ColdPlays alternative video.

   

Religious aspects. 

Our Video!

Coldplays alternative video.

Conventions of our Advertisements And Digipak .

The conventions of our advertisement and digipaks are very much similar to any other album out on the market. we have used the name of the artist, name of the band, track listing for the album, production information, including copyright and company details, and a few pictures of the lead singer.  

Image of our advertisement with all the conventions circled.

Images and advertisements that have influenced us.

Chamillionaire - Sound Of Revenge

This Album has a consistant house style which they use through out the cover. It has all the info that is required on a cover (Dates, Barcode, Copyright Information, Title, Artist name, Websites, Record Company info) The artist has even made the CD within the house style.
This Digipak inspired me in many different way, first of all the consistent house style appeals to me and also the way the artist face is positioned make the cover look better.

Final video on Vimeo -

Advert

Digipak

Our planning for our music video when it got changed.

• Our target audience was anyone form the ages 18+ that are both male and female.
• The song we picked was Coldplay - Viva la vida.
• We based the music video around the lyrics of this song.
• The song talks about someone losing everything good they had and hence losing faith in religion and hope.
• We showed this by having the main girl in our music video look like a prostitute.  We made this visible by having her wear tight shorts, a tight black top that showed cleavage, ripped stockings matched perfectly by studded heels. She walks by places like Churches but does not enter them due to her lost faith/belief. 
• We start the video on a semi mountain/cliff with a huge view because the song starts by saying "I used to rule the world", therefore the main girl is looking down at the world in front of her but it's not just any world. She is specifically looking down at Greenwich and the Canary Wharf, a significant part of London. 
• We also have some shots of her at her house to show that she was once just an ordinary girl but because of the horrors she'd seen she had become something that was no longer her.
• The majority of the time we only see the girl. We chose to do this because the song talks about being alone/loneliness and we wanted to represent this by her solitude.
• In some parts we have the lead singer in the studio. It is a song done by a band and we needed at least one of the members visible in the video at some point to show that this was a song composed by male band members and that the lead singer was male not female. 
• The line "I know Saint Peter won't call my name" shows that this person no longer has any hope or faith. We show this by having shots of the Cross but the Cross gets put away by our main girl to symbolise her lack of faith.
• The settings for our music video were Reem's home, Greenwich and a Church in Highbury. We picked these places because they all fit perfectly with the song. The house shows how her life once was and how everything was in control, Greenwich park is where she is looking down on everything and lastly the Church to convey how she has lost everything and the religious part of the lyrics. 
• The music video would be shown on Kerrang, Scuzz, MTV, Youtube, bands website, other sites and magazines like NME and Rocksound .

Analysis Of Digipaks

Chamillionaire - Sound Of Revenge

This Album has a consistant house style which they use through out the cover. It has all the info that is required on a cover (Dates, Barcode, Copyright Information, Title, Artist name, Websites, Record Company info)
The cover also has a Spine which fits in with all the other fonts and the background house style. I think that the cover goes well with the genre of the music, I think that anyone can tell what type of genre this artist is. The artist has even made the CD within the house style.

Micheal Jackson - This is it

This album also has a good house style. This Album also has all the typical Cover info (Website, Dates, Copyright Info, etc...)
This album has different pictures for the front and back but it uses the same house style. However when it comes to the CD the house style completely changes.

Flo-Rida

This album has a consistant house style and has most of the Info that is required on the cover but it is lacking a few things. They are dates, copyright info. Apart from that this cove is a good cover because the background runs through out the two covers, except wen it gets to the spine, where it is black but it has the title and artist name.

This is our final edit of our music video
Cold Play - Viva La Vida

Rough Cut Feedback

We got a mixed feedback from people some people liked it, but they said it needed improvement and others said the plot of the video was good but we need to edit and put more shots in, to get the plot across.
We have listened to the feedback and have taken it in to account and we will improve it in our final one.

One criticism we got from the feedback was that the lighting in Greenwich was dark, so we intend to go back to Greenwich and re-film all the shots again.

Rough Cut -

Location Shots -

1. Reem's House

2. A Church

3. Greenwich Park





Filming - Day 3 (Greenwich Park) -

Filming - Day 2 (Church) -