Our planning for our music video when it got changed.

• Our target audience was anyone form the ages 18+ that are both male and female.
• The song we picked was Coldplay - Viva la vida.
• We based the music video around the lyrics of this song.
• The song talks about someone losing everything good they had and hence losing faith in religion and hope.
• We showed this by having the main girl in our music video look like a prostitute.  We made this visible by having her wear tight shorts, a tight black top that showed cleavage, ripped stockings matched perfectly by studded heels. She walks by places like Churches but does not enter them due to her lost faith/belief. 
• We start the video on a semi mountain/cliff with a huge view because the song starts by saying "I used to rule the world", therefore the main girl is looking down at the world in front of her but it's not just any world. She is specifically looking down at Greenwich and the Canary Wharf, a significant part of London. 
• We also have some shots of her at her house to show that she was once just an ordinary girl but because of the horrors she'd seen she had become something that was no longer her.
• The majority of the time we only see the girl. We chose to do this because the song talks about being alone/loneliness and we wanted to represent this by her solitude.
• In some parts we have the lead singer in the studio. It is a song done by a band and we needed at least one of the members visible in the video at some point to show that this was a song composed by male band members and that the lead singer was male not female. 
• The line "I know Saint Peter won't call my name" shows that this person no longer has any hope or faith. We show this by having shots of the Cross but the Cross gets put away by our main girl to symbolise her lack of faith.
• The settings for our music video were Reem's home, Greenwich and a Church in Highbury. We picked these places because they all fit perfectly with the song. The house shows how her life once was and how everything was in control, Greenwich park is where she is looking down on everything and lastly the Church to convey how she has lost everything and the religious part of the lyrics. 
• The music video would be shown on Kerrang, Scuzz, MTV, Youtube, bands website, other sites and magazines like NME and Rocksound .