In what ways does your media product use, develop or challenge forms and conventions of real media products?

When researching through music videos and looking for good song choices we came across several artists and songs we could do which were,

La Roux -In for the kill,

A artist called Y Dot Rane Kid a group members friend,





And finally coldplay was chosen after viewing different versions of the video,

Finally we chose Cold play - viva la vida. The reason we used this song is because everyone in our group agreed and had rough ideas for the music video. 

We were inspired by this group because the lyrics had a meaning and we could link the story and the video together.

The editing through out the official video is amazing the colours, the use of the different shades of red and the use of black. It is creative in its own way. 

Shots from coldplays official video.

Challenging the conventions of Coldplay’s genre would be really hard as it has well known features. For example Guitars, Piano etc... But we decided to make the story about a young girl who has lost everything she has and is turning to religion for help. It is similar to ColdPlays alternative video.

   

Religious aspects. 

Our Video!

Coldplays alternative video.

Conventions of our Advertisements And Digipak .

The conventions of our advertisement and digipaks are very much similar to any other album out on the market. we have used the name of the artist, name of the band, track listing for the album, production information, including copyright and company details, and a few pictures of the lead singer.  

Image of our advertisement with all the conventions circled.

Images and advertisements that have influenced us.

Chamillionaire - Sound Of Revenge

This Album has a consistant house style which they use through out the cover. It has all the info that is required on a cover (Dates, Barcode, Copyright Information, Title, Artist name, Websites, Record Company info) The artist has even made the CD within the house style.
This Digipak inspired me in many different way, first of all the consistent house style appeals to me and also the way the artist face is positioned make the cover look better.