Question 1.

Question 1.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

When researching through music videos and looking for good song choices we came across several artists and songs we could do which were,

La Roux -In for the kill,

A artist called Y Dot Rane Kid a group members friend,





And finally coldplay was chosen after viewing different versions of the video,

Finally we chose Cold play - viva la vida. the reason this was our final song was because every one in our group was familiar with Coldplay and their type of genre which is a 

pop / alternative rock.

We were inspired by Coldplay’s song viva la vida, because it had such a rich meaning to it. When viewing several versions of the video we thought it was a good idea as we could relate to the lyrics in the video.

 

The editing through out the official video is amazing the colours, the use of the different shades of red and the use of black. The use of the whole band in this video really completes the video its almost like bringing the whole band together as a family in some ways. 

Shots from coldplays official video.

Another good feature in this video is the use of camera this is inspirational as most of the shots are either close ups shots of Chris martin which really emphasizes on the song lyrics.



 Shots from the alternative video.

Challenging the conventions of Coldplay’s genre would be really hard as it has well known features e.g. guitars and shots of the band jamming. We decided to create a story line where a young, lost and confused girl who has lost her ways in life when she realises she turns to god and she knows she needs a change we decided this because out storyline had some strong religious aspects to it and so does viva la vida. So overall we have some conventions of coldplay genre but then we challenged them by having no obvious requirements of a indie pop band like guitars and the band in the video.

   

Religious aspects. 

Our Video!

Coldplays alternative video.

As you can see from these images we have a similar theme to our video.

Conventions of our Advertisements And Digipak .

The conventions of our advertisement and digipaks are very much similar to any other album out on the market. we have used the name of the artist, name of the band, track listing for the album, production information, including copyright and company details, also a few thank yous, and a few pictures of the lead singer.  

This image shows the conventions of a Digipak we have created. (circled)

 

Image of our advertisement with all the conventions circled.

Images and advertisements that have influenced us.

This album cover is very very simple it is a plain white background and a toddler on the front, very simple colours white, black and red. The reason this album cover influenced us was because it is very simple but very effective, the white background gave me the idea to use the same background on the outside and the inside but twisting the image and colours. using 2 colours and the same font for the text on this digipak finalised my idea to do the same I used the same font and 2 colours on my digipak I used white and black. Also they have used 1 simple image this gives a strong effect on the album title, i have also used 1 image on the front and the inside and only one image on the advertisement.

Notorious B.I.G Album Ready to die.

Also another digipak cover that inspired me to use one image on the front and inside was 

Michael Jacksons -  This Is It Album

This album cover is also very simple the producers have used 2 simple images same as we have, a simple background and the same conventions as any other album e.g. the album name, artist, bar codes and track listings. The silver background brings out the outline of michael amazingly well and makes him stand out which is very noticeable. They have also used 3 main colours red black and silver, This cover also gave me the idea to use one background.