When we had got some feed back from the viewers and read the comments we came together as a group came up with some improvements and good things about the music video.
After the cinema viewing I asked a girl in my class " Did you spot any conventions in our music video" she said " As i like coldplay and have listened to this song a numerous amount of times i could relate to it easily. I think that your music video has not got a lot of the conventions of a normal alternative rock music video like there was no band in the video and a very slow tempo to the song, But the effects and the places you filmed relate to the actual music video"
From this comment we immediately knew what she was talking about, we took it in to consideration and we know we should of done something different or added more.
In class session we all had to review about each others video, one boy wrote.
"Good landscape shots of the city which relate to the song name and lyrics and also the characters clothes match the story which is good"
We responded - This was good feedback and felt that we had at least accomplished something, we were grateful that he liked the opening.
Also in class session
A girl said " Opening shot and end shot is interesting, also the shots of the singer actually singing is very long and could have been different shots of him, the story is very illustrative and I got the storyline. The link between the end shot and the first shot was clever."
We responded - again we knew what she meant and understood what she was saying.
Conclusion.
Overall we could of made the shots of the singer shorter and different views if we had enough time to go out and film we would have done so we did not know we were going to use that exact shot until the end we also changed our minds on what song to do several times.
We have learned that we should value time more and that we should have done more shots of the singer singing. If we could do it again after viewing the comments we would have had more shots of the singer an easier plot to follow and more shots of the singer in various places.
This is the video on vimeo we havent got any comments and only 3 plays the reason why is probably because it was seen in the cinema and we had already got comments on it after the viewing.
In what ways does your media product use, develop or challenge forms and conventions of real media products?
When researching through music videos and looking for good song choices we came across several artists and songs we could do which were,
La Roux -In for the kill,
A artist called Y Dot Rane Kid a group members friend,
And finally coldplay was chosen after viewing different versions of the video,
Finally we chose Cold play - viva la vida. the reason this was our final song was because every one in our group was familiar with Coldplay and their type of genre which is a
pop / alternative rock.
We were inspired by Coldplay’s song viva la vida, because it had such a rich meaning to it. When viewing several versions of the video we thought it was a good idea as we could relate to the lyrics in the video.
The editing through out the official video is amazing the colours, the use of the different shades of red and the use of black. The use of the whole band in this video really completes the video its almost like bringing the whole band together as a family in some ways.
Shots from coldplays official video.
Another good feature in this video is the use of camera this is inspirational as most of the shots are either close ups shots of Chris martin which really emphasizes on the song lyrics.
Shots from the alternative video.
Challenging the conventions of Coldplay’s genre would be really hard as it has well known features e.g. guitars and shots of the band jamming. We decided to create a story line where a young, lost and confused girl who has lost her ways in life when she realises she turns to god and she knows she needs a change we decided this because out storyline had some strong religious aspects to it and so does viva la vida. So overall we have some conventions of coldplay genre but then we challenged them by having no obvious requirements of a indie pop band like guitars and the band in the video.
Religious aspects.
Our Video!
Coldplays alternative video.
As you can see from these images we have a similar theme to our video.
Conventions of our Advertisements And Digipak .
The conventions of our advertisement and digipaks are very much similar to any other album out on the market. we have used the name of the artist, name of the band, track listing for the album, production information, including copyright and company details, also a few thank yous, and a few pictures of the lead singer.
This image shows the conventions of a Digipak we have created. (circled)
Image of our advertisement with all the conventions circled.
Images and advertisements that have influenced us.
This album cover is very very simple it is a plain white background and a toddler on the front, very simple colours white, black and red. The reason this album cover influenced us was because it is very simple but very effective, the white background gave me the idea to use the same background on the outside and the inside but twisting the image and colours. using 2 colours and the same font for the text on this digipak finalised my idea to do the same I used the same font and 2 colours on my digipak I used white and black. Also they have used 1 simple image this gives a strong effect on the album title, i have also used 1 image on the front and the inside and only one image on the advertisement.
Notorious B.I.G Album Ready to die.
Also another digipak cover that inspired me to use one image on the front and inside was
Michael Jacksons - This Is It Album
This album cover is also very simple the producers have used 2 simple images same as we have, a simple background and the same conventions as any other album e.g. the album name, artist, bar codes and track listings. The silver background brings out the outline of michael amazingly well and makes him stand out which is very noticeable. They have also used 3 main colours red black and silver, This cover also gave me the idea to use one background.
Our target audience was anyone form the ages 18+ that are both male and female.
The song we picked was Coldplay - Viva la vida.
We based the music video around the lyrics of this song.
The song talks about someone losing everything good they had and hence losing faith in religion and hope.
We showed this by having the main girl in our music video look like a prostitute. We made this visible by having her wear tight shorts, a tight black top that showed cleavage, ripped stockings matched perfectly by studded heels. She walks by places like Churches but does not enter them due to her lost faith/belief.
We start the video on a semi mountain/cliff with a huge view because the song starts by saying "I used to rule the world", therefore the main girl is looking down at the world in front of her but it's not just any world. She is specifically looking down at Greenwich and the Canary Wharf, a significant part of London.
We also have some shots of her at her house to show that she was once just an ordinary girl but because of the horrors she'd seen she had become something that was no longer her.
The majority of the time we only see the girl. We chose to do this because the song talks about being alone/loneliness and we wanted to represent this by her solitude.
In some parts we have the lead singer in the studio. It is a song done by a band and we needed at least one of the members visible in the video at some point to show that this was a song composed by male band members and that the lead singer was male not female.
The line "I know Saint Peter won't call my name" shows that this person no longer has any hope or faith. We show this by having shots of the Cross but the Cross gets put away by our main girl to symbolise her lack of faith.
The settings for our music video were Reem's home, Greenwich and a Church in Highbury. We picked these places because they all fit perfectly with the song. The house shows how her life once was and how everything was in control, Greenwich park is where she is looking down on everything and lastly the Church to convey how she has lost everything and the religious part of the lyrics.
The music video would be shown on Kerrang, Scuzz, MTV, Youtube, bands website, other sites and magazines like NME and Rocksound .
Michael Jacksons Digipak has a house style on the front of the Digipak he uses 2 main colours, red and a greyish white. On the front he does not use a lot of space for text he keeps it to a minimal and has a silhouette of his body shape with another image within it this is the same as the back of the Digipak. He uses the same 2 main colours Red and grey and still uses a silhouette with a image init and both of these images are mostly red. The writing on both the front and back are the same black font, on the back he has the main conventions a barcode, music producer, thanks and track listings. Inside the Digipak the CD is gold which is using another colour but has kept to a 3 colour house style and again a silhouette is used on the disc but this time with no image in it.
A clear font is used, appropriate sizes for the text and images, a usable house style is used the texts are well placed, the 3 colour ruled is used wisely keeping the colours basic. There are no stretched images no layer styles or unnecessary effects.
This is the advertisement for Michael Jacksons - This is it album
This advert relates to the album digpak it uses the same house style using the same colours red and greyish white, it also uses the same picture as the front of the album cover, at the top of the advert it has some text using the same font as the album cover. at the bottom of the advert the it has some producer logos and some writing explaing the companys who are presenting the album and some acknowledgment of who helped out with the album
Katy Perry - Teenage Dream
Katy perrys digipak is very simple yet very brave. It has a simple house style a black background inside with pictures of her nearly half naked, which appeals to the males more then most females. In the pictures of katy she is wearing the same costume in the inside with different shots, a medium close up and a sort of establishing shot. The CD itself relates to the album as a chart song on the album is a video about everything made of sweets and the CD . Altogether the house style inside is easy. The front cover is a very high quality image of katy perry laying on some clouds which does appear in one of her music videos on her album. Notorious B.I.G - Ready to die album
This album cover is very very simple it is a plain white background and a toddler on the front, very simple colours white, black and red. the back of the album has the same house style a white background with the B.I.G on it using 2 black males on the album is a good contrast to the white background, also on the back they have used red writing aswell this stands out well. also they have the barcode producers name and copyright info at the bottom and on the front as biggie uses explicit lyrics the warning sign is on the front .
Friday, 26 November 2010
This is our final edit of our music video
Cold Play - Viva La Vida
Feed Back From Rough Cut
The rough cut is of course a rough version of the real thing so every shot was not
cut down to size. What i liked when filming shots for the rough cuts was the locations,
if there was one thing i would change about the shots would be the time limit we had to film if we had more time we could have perfected the shots.
When we asked friends about how they felt so far about are rough cut they said it was a good idea but could of been more detailed in a way you get the storyline easier. Also we have taken feedback about what people do not like about our music video and have taken this into account for the future.
from the feedback from our teacher we have decided to cut down the length of some of our shots as they were to long and insert pictures of various religious crosses. we have also re shot Greenwich park as the lighting on the first set was terrible and we have gone back and re done most of the footage.
